University of Oklahoma Athletics
Photo by: Brendall Vargas/University of Oklahoma
October 15, 2026 | Athletics, Men's Basketball, Women's Basketball
NORMAN — The University of Oklahoma Athletics Department has announced a series of fan experience enhancements at Lloyd Noble Center for the upcoming men's and women's basketball seasons. The expansion of offerings and upgrades to services range from new premium spaces to concessions and merchandise opportunities, in-game engagement and more.
Many of the enhancements are the result of surveys the department issued to fans seeking feedback on game atmosphere, venue offerings and the overall fan experience. Read on for some of the improvements game attendees can expect this season at Lloyd Noble Center.
A NEW PREMIUM EXPERIENCE AT LNC
Premium area enhancements this season include the addition of courtside seats near the team benches for men's and women's basketball, as well as the addition of loge boxes, upgraded riser seating and elevated club spaces.
Courtside Seats
Loge Boxes
Tunnel Club
Legacy Lobby and MidFirst Bank Courtside Club
Upgraded Riser Seating
OU fans interested in securing a spot in the new premium spaces at Lloyd Noble Center can contact the Sooner Club at 405-325-8000. Fans who do not currently have access to the MidFirst Bank Courtside Club based on their 2026 Sooner Club Membership level can secure a season long pass for men's basketball here and for women's basketball here. Please note that MidFirst Bank Courtside Club passes do not provide entry into the arena, a game ticket is also required for entry.
FAN EXPERIENCE AND ENGAGEMENT
Oklahoma is also taking steps to enhance the game day experience with the addition of two terrace areas on the concourse, upgrades to the concession spaces and new in-game entertainment and activations.
In-Game Hosts
Concourse Programming
Concessions
In-Game Entertainment
PROMOTIONS AND GIVEAWAYS
Fans will enjoy access to more promotions, giveaways, concession specials and themed ticket packages throughout the men's and women's basketball seasons. Stay tuned to official social media accounts and SoonerSports.com for the full promotions and giveaway schedules for men's and women's basketball and for updates all season long.
2026-27 TICKET INFORMATION
Season tickets, mini-plan packages and group tickets are on sale now for the 2026-27 men's and women's basketball seasons. For more information, contact the OU Athletics Ticket Office at 405-325-2424 or by email at outickets@ou.edu, or visit www.SoonerSports.com/Tickets.
Many of the enhancements are the result of surveys the department issued to fans seeking feedback on game atmosphere, venue offerings and the overall fan experience. Read on for some of the improvements game attendees can expect this season at Lloyd Noble Center.
A NEW PREMIUM EXPERIENCE AT LNC
Premium area enhancements this season include the addition of courtside seats near the team benches for men's and women's basketball, as well as the addition of loge boxes, upgraded riser seating and elevated club spaces.
Courtside Seats
- Eight (8) additional courtside seats will be added to the floor on the east side of the arena between the team benches and the scorer's table. These seats put fans in close proximity to coaches and players and provide seat holders with a new and unique courtside experience.
Loge Boxes
- Ten (10) new loge boxes have been added to Lloyd Noble Center on the south end of the arena around the tunnel. Fans can elevate their game day experience with an all-new loge box inside the LNC.
- Designed to entertain and create unforgettable game day memories, loge boxes offer private, comfortable seating paired with exceptional views, premium hospitality and exclusive amenities all season long. Loge boxes are offered in two-, three-, four- and five-seat configurations.
Tunnel Club
- A new premium hospitality area in the south tunnel will provide courtside seat holders with pregame and in-game food and beverages just steps from the arena floor.
- The expansion of the space also provides fans with an upgraded viewing deck of the Sooners' path from the locker room to the court.
Legacy Lobby and MidFirst Bank Courtside Club
- The LNC club experience includes a completely renovated Legacy Lobby that features additional seating, food and a premium bar experience for those with access to this premium space. The Legacy Lobby renovation is scheduled to be completed and available for use beginning in December.
- The MidFirst Bank Courtside Club will also have a refreshed look with new flooring and window treatments throughout the space.
Upgraded Riser Seating
- Sections F1-F10 just off the arena floor received an upgrade from a season ago, as the new risers were installed to bring court-level fans even closer to the action. New cushioned chairback seats were also installed in this area during the 2025-26 season, providing fans with enhanced comfort.
OU fans interested in securing a spot in the new premium spaces at Lloyd Noble Center can contact the Sooner Club at 405-325-8000. Fans who do not currently have access to the MidFirst Bank Courtside Club based on their 2026 Sooner Club Membership level can secure a season long pass for men's basketball here and for women's basketball here. Please note that MidFirst Bank Courtside Club passes do not provide entry into the arena, a game ticket is also required for entry.
FAN EXPERIENCE AND ENGAGEMENT
Oklahoma is also taking steps to enhance the game day experience with the addition of two terrace areas on the concourse, upgrades to the concession spaces and new in-game entertainment and activations.
In-Game Hosts
- OU is excited to introduce a new voice at LNC, as Michael Walker will serve as an in-venue host for men's basketball games during the 2026-27 season. Walker, a DJ at Power 103.5 FM and former Oklahoma City Thunder Stormchaser, will bring a new level of energy to the LNC by connecting with fans through promotions, contests and interactive experiences in the arena.
- Alexis Young returns for her second season as emcee for women's basketball games at LNC. A host and feature reporter with Fox 25, Young also serves as the main emcee for the OKC Blue and fill-in host for the OKC Thunder.
Concourse Programming
- Two new terrace areas, located in sections 214 (north) and 221 (east) and resembling the Kids Zone on the south end of the arena, have been added to the upper concourse. The spaces will deliver an improved merchandise experience in the arena and will feature additional programming and activations for fans to enjoy.
Concessions
- Several concession stands will have improved signage and line management systems while additional self-checkout technology will be installed at select stands.
- In addition to portable beer carts located on the concourse, most fixed concession stands will also begin offering canned beer options. Premixed cocktails will also be available for purchase at select locations.
In-Game Entertainment
- Enhanced on-court pregame introductions include the addition of two pyrotechnic towers for each game, elevated lighting effects and a phone light show during the pregame hype video and starting lineups.
- New timeout and halftime features include refreshed videoboard content, on-court contests and engaging fan activations that will entertain spectators throughout the season.
PROMOTIONS AND GIVEAWAYS
Fans will enjoy access to more promotions, giveaways, concession specials and themed ticket packages throughout the men's and women's basketball seasons. Stay tuned to official social media accounts and SoonerSports.com for the full promotions and giveaway schedules for men's and women's basketball and for updates all season long.
2026-27 TICKET INFORMATION
Season tickets, mini-plan packages and group tickets are on sale now for the 2026-27 men's and women's basketball seasons. For more information, contact the OU Athletics Ticket Office at 405-325-2424 or by email at outickets@ou.edu, or visit www.SoonerSports.com/Tickets.
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